Cornell brand

There was a snippet in today’s NYT about Cornell’s new logo. Searching further:

“We feel — and Cornellians have told us — that this new logo reflects the university’s rich history and academic identity, while providing a modern, clear and meaningful identifier for use in today’s diverse media,” Bruce said. [New university logo]

This reminded me of William J Mitchell’s comments in Me++ that on the web ‘brand’ carries the clues that were carried by physical presence or architecture before. Cornell wants a visual brand that reflects what it feels is important about its identity. Apparently, the ‘red box’ the new logo replaces did not do this.