Author of Small pieces loosely joined and co-author of the Cluetrain manifesto on metadata.
But that means that metadata, an abstraction of an abstraction, is directly and intimately tied to human projects and human desire. And what’s desire? Nothing but the way we’re pulled into the world, over and over, against our will and in ways that constantly surprise us. So, the increasing need for metadata pulls us out of the world as our desire continuously pulls us into the world. [JOHO – October 15, 2003]