I had not seen the phrase 'programmable websites' before coming across this article.

Amazon and eBay Inc. have cemented themselves as hubs of commerce when it comes to consumer online shopping. Now they're emerging as hubs of software-development activity, where openness breeds innovation and innovation generates sales. "We think Web services feeds directly into making that flywheel spin faster," Vermeulen says. [Web Services Pipeline |Trends | New Face Of E-Commerce]

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