The sound of words: Amazoogle and Googlezon

Amazon, Google, eBay: massive computational and data platforms which exercise strong gravitational web attraction.

I coined the expression 'Amazoogle' to have a handle to talk about this phenomenon in our space. It seems to me that Amazoogle has a slightly uplifting sense; it evokes a smile.

The Museum of Media History has produced a short video about Googlezon, a merged Amazon and Google. Googlezon sounds more sinister?

The video has been noted in a variety of places, and I had expected to see more discussion of it in our space. It provides a dystopian (for some?) vision of the future of media, seen from the perspective of 2014. "2004 will be remembered as the year that everything began." Everybody is served by EPIC (Evolving Personalized Information Construct) which programmatically compiles person-specific views of the collaborative 'mediascape'. The New York Times is a print-only newsletter for the elite and elderly.

Of course, 2004 is 20 years, and 2014 is 30 years, after 1984, a point underscored in the video as an ID card for Winston Smith is flashed up on the screen at one stage.

Comments: 0

Jan 29, 2005
John Kirriemuir

Amazoogle is a neat name. Googlezon isn't; it sounds like one of the creatures Godzilla fought in his movies.


Mar 10, 2005
John MacColl

The members of the UK's Consortium of University Research Libraries will be treated to a presentation on Googlezon/Amazoogle at a meeting in Newcastle next week. Stephen Pinfield was asked to be provocative about the future of university libraries in the wake of the Bodleian's deal with Google. He has worked up some ideas and now is unable to present, so I will step into his shoes. Stephen prefers Googlezon, which may reflect his more sinister personality. My preference is Amazoogle. Do we see the future as totalitarian or liberated? Is it Cold War or Brazilian? I will know more after the presentation and the comments of UK senior library directors.

Jun 11, 2007
Claudia Hill

I had heard the term "Yamazoogle" kids in reference to the born digital "whizzes" who were flocking to work for the industries of Yahoo, Amazon, Google and the like. But, I've pondered where this term would sit in a buiness thesaurus - would the broader term be "Information Technology", with links to "Communication and Control", "Information and Organization"? Your thoughts on this anyone?