Corporate blogs

Chris Andersen of Wired and Long Tail fame on corporate blogs:

Simply put, we're starting to trust what executives say less and what employees say more. And if given a choice, as is the case with companies that let their employees blog, we'll take the word of an articulate engineer in the belly of the beast over the double-speak of a press release any day. As institutional credibility declines (from Enron to the White House), individual credibility is taking its place. [The Long Tail]
Although I subscribe to a large number of feeds (a little self-aggrandRSSment there), I find that I gravitate regularly to a few only. And among those are some senior corporate blogs like Jonathan Schwartz at Sun, and several of the other CxO blogs listed by Jon Udell (scroll down the right-hand column). They are a minority though. But enough of this metablogging ....

Comments: 1

Oct 06, 2005
John

Hi!

I just wanted to drop a quick note to let you know that I found your blog and I find it very interesting and useful. I'm just starting out on my Masters in Library Information Science and I'm also currently employed at a college as an Instructional Support Specialist (ComputerGuy) - so to find information pertaining to technology and it's ties to libraries is a good thing.
I have a blog which chronicles my studies and thoughts on the subject.

Anyway - just wanted to say "thumbs up" and I look forward to following your blog.

-John