One of the themes of the Cluetrain Manifesto was that the conversation between customers was more important than managed unilateral communication from a company to customers. It then follows, it argued, that companies should enter the conversation with customers in helpful ways. Markets are conversations, it said.
In that context, I was interested to see the Gordian Knot, a blog devoted to discussion by SirsiDynix customers. It is not affiliated with the company, but stands alone. It is early days but is something to watch …
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