From the BBC this morning:

A British intelligence agency has targeted a new generation of recruits by advertising in computer games.

The Cheltenham-based surveillance service GCHQ hopes to attract the attention of "tech-savvy" gamers.

Adverts featuring the GCHQ website are on billboards within Xbox 360 games such as Splinter Cell: Double Agent and Enemy Territory: Quake Wars. [BBC NEWS | Technology | Security service targets gamers]