They report the results of their analysis of traffic to the home page of the Open University Library using Google Analytics.
Here are some of the things that I noticed:
- The most clicked links on the home page were: Databases (20%), eJournals (19%), Library Catalogue (11%).
- Slightly over half the traffic came directly to the website, about 40% from referring sites, and just over 5% from search engines.
- The most popular pages (aside from the home page) are Journals, Databases, and eResources (Online collections by subject).
- There is data on referrals to particular resources, by source website (e.g. from a learning management system) and by network location.
- The presentation concludes with some questions for further investigation, including thinking about slicing data by referring course (from within the learning management system) and by database.
A couple of things jumped out at me. First, I wondered whether the low number of clicks from the home page through to the catalogue as compared to licensed materials would be repeated in other institutions. And second, I was interested in the large number of referrals from other internal OU systems (e.g. the learning management system aka VLE). Again, I wondered whether this pattern was repeated in other university environments.
For related work, see Tony Hirst's blog entries beginning with this one.
Update: Check out the comments for a note by Tony Hirst about ways in which the OU may not be typical. He also talks a little about measuring traffic from the VLE to the library.