Partial reception

As participation in social networking services grows, information about peoples' interests or activities is variably diffused through organizations based on selective affiliations between colleagues.

Now, this was always the case and information flow in organizations has been studied in various ways. However, participation in social networks accelerates and potentially reconfigures these flows.

We are already seeing academic studies of social network behaviors. It will be interesting to watch the response of the management literature as well to these issues.

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