I bought the much-noticed The marketplace of ideas: reform and resistance in the American university by Louis Menand in our very congenial local Border's this morning. I will have to stop going in there to buy the paper ;-) Thanks to Google Book Search, here is a quote from page 15. What can he mean?
Incidentally, I noticed that Border's were promoting the Sony Reader. I wonder are they making way for the Kobo Reader, soon to appear (see this NYT piece from the end of last year on Border's and Kobo).