Marketing

Discovery vs discoverability …

I have been interested in the different dynamics of the inside-out and outside-in library for a while (see here for example). One especially interesting characteristic is the quite different approach to discovery in each case, even though this distinction has not yet crystallized in clear service categories. I was struck by the distinction during a … Continue reading Discovery vs discoverability …

The enterprising librarian …

I participated in an interesting event at the School of Information and Library Science at UNC a while ago. It was a symposium to consider the ‘information professional’ of 2050. Yes, that is 2050 There was a mix of people. Some in LIS education; some in libraries; and some in industry. One word that was … Continue reading The enterprising librarian …

Academic reputation enhancement … redux

Two things prompted this note …. First, there is an interesting report in the current issue of Nature on the ‘online image’ [editorial] or ‘online reputation’ [article] of researchers and what their attitude is to it and to managing it. More of this later. Second, I have recently returned from Bangkok where I participated in … Continue reading Academic reputation enhancement … redux

Advocacy: public library as amenity and necessity

Downward pressure on the cost of public services creates issues for public libraries. A growth in advocacy is a natural response, and this in turn creates pressing questions about value, and in particular about how different stakeholders potentially perceive value differently. Who one is addressing, and with what message, has become very important. These topics … Continue reading Advocacy: public library as amenity and necessity

The amplified event …

I introduced the phrase The Amplfied Conference several years ago to describe the way in which a conference experience might be shared by people who were not physically present, through the amplification provided by a range of network tools. On reflection, of course, such amplification is also a way of enhancing the experience of people … Continue reading The amplified event …

Influencing how you are seen in results …

Two websites I regularly look at are the The Guardian and Times Higher Education. In my lazy way I will often just pop the names into Google when looking for them. I have been interested in how they are characterised in Google results, based on what they put in the Meta description tags. Before saying … Continue reading Influencing how you are seen in results …

Information management on campus: CRIS, IR, CERIF, CRM, PIPAL

One of the consequences of our network world is that more and more activities are ‘informationalized’: they generate data and the management of data is an important part of their operation. We will increasingly see applications which want to mix information about researchers and publications with information about projects, organizations, and so on. This prompts … Continue reading Information management on campus: CRIS, IR, CERIF, CRM, PIPAL

Recommendation and Ranganathan – retread

[I have been quoting the distinction made by Gavin Potter, a participant in the Netflix competition, about how our emphasis is shifting from sorting out supply to sorting out demand. I thought it might be useful to re-present this entry, the one where I first noted the distinction. I could have deleted the first half, … Continue reading Recommendation and Ranganathan – retread

Bookstores, curation and managing demand/consumption …

I have just returned to the US from a couple of weeks vacation in Ireland and England. I was more than usually struck by my bookstore (aka book shop) experiences, and this prompted the curation entry I have just written. First of all, an interesting note that I have quoted before about the management of … Continue reading Bookstores, curation and managing demand/consumption …

Institutional researcher pages: an example

I have written a couple of times recently (here and here) about institutional and indvidual reputation management. Think, for example, of faculty profiles: the managed disclosure of expertise and research activity. This has often been an informal personal or departmental activity. However, there is now a variety of institutional initiatives which may pull together data … Continue reading Institutional researcher pages: an example